Why do we facebook? Guesses on Social Portfolio Management
Thursday, July 26th, 2007
The social network thing is not at all rocket science. Back in the good ol Friendster days I was seeking around this stuff for only a few weeks … and lost interest.
Some months later I joined Open BC -now XING- in order to find interesting business contacts. So far for the masterplan, but in the end after being for 1 year a frequent user I lost interest, I made no business within this community. And even worse I still receive many many request for friendship nowadays! If you look at my activity level you should no that I am not anymore interested.
In the meantime I used Flickr, YouTube and Last.fm for the pure reason of media management and feeding my 5 or so different wordpress blogs. This was efficient and FUN! But I did not really get deep into social involvement.
I missed MySpace completely because the interface was a complete desaster of design - for my very personal taste-. At least I grabbed user names for my bands. Just to be sure to be prepared for a record deal with a major label.
And now for facebook? I missed it in the beginning because I was so fed up with all this Web2.0 service overload. I still have invitations for Joost, Twitter, Pownce, etc. everything from “media-galore” to “teenage micro-blogging”. Never used them, I have no time, I have to work. BUT something happened 3 weeks ago. I got addicted again! It started when Facebook announced the great and damn smart “Open-API-Applet-Move”. I checked in with a pseudonym just to get a feeling for the technical stuff going on there. I discovered very good groups overthere by accident, joined in, pokin around … in addition to this I was part of real good event in firstlife: the summer school semantic web. I met talented and interesting people there who meet now in Facebook. The rest of the story is straightforward: I enjoyed so much the social patterns in this special interest group that I had to change from pseudonym to my real name. And then the heatwave started again. I received invitations of very very good friends, I became part of 3-4 interest groups, people gave me positive feedback on actions, walls, my photos, etc. Social gratification by people whom I trust for their own great work and passion! I explored actively further applet features, and finally I am IN! I am so facebooked!


